![]() ![]() His mentor Kanye West, or Ye, spent months effectively self-identifying as antisemitic, before capping the year with a note of praise for Hitler that seemed to stun even the notorious far-right conspiracy theorist Alex Jones.īut beyond these complications, the idea that rap stardom at large is dwindling must come down to the model used to measure it. Questions remain about Travis Scott's culpability in the deaths of concertgoers during the Astroworld festival in 2021. (As usual, rap is merely reflecting the values of American culture.) Meanwhile, a few of rap's biggest names have tanked their own careers in public lately. An obscene number of young rap stars have been killed by gun violence and opioid abuse - though, importantly, that rise has been commensurate with record deaths in both categories nationwide over the same period, according to The Gun Violence Archive and the CDC, respectively. Its lyrics have become a favorite tool of the carceral system, both stateside and abroad. To be fair, it is true that hip-hop is facing some critical challenges that have curbed its star power in recent years. For some in this latest generation, that kind of signal boost is beside the point.īest Music of 2022 The 20 Best Hip-Hop Albums of 2022 The digital paths we came to recognize in the last decade tended to aim at an eventual level-up: leveraging a base on SoundCloud into radio play, or turning a viral video into a TV spot. The metrics for stardom have always required specific machinery, but that machinery has been altered in the 2020s, thanks in large part to changes in streaming infrastructure. But scan lists of the most streamed artists of the year and, between the boldface names of artists like Drake, Future, Eminem and Kendrick Lamar, you will find a few whose presence feels less inevitable. A recent Billboard feature about hip-hop's status as a market leader suggested that a generation of rap stars is aging out and few new ones are filling the void. If you can't find the emergent rap stars in 2022, you might be looking in the wrong place. ![]() Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.YoungBoy Never Broke Again (aka NBA YoungBoy) is among a handful of rappers who achieved massive streaming numbers in 2022 while remaining nearly invisible to the pop establishment. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Jess Williamson. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender Alexandria is a music and culture journalist based in Charlotte, North Carolina. Read More: Joyner Lucas And NBA Youngboy Link Up For New Single “Cut U Off” What do you think of NBA Youngboy’s new Instagram post? Let us know in the comment section below. His most recent album Richest Opp dropped last month with a far more scant 50-minute runtime. He followed that up with Don’t Try This At Home a massive 90-minute project that sported features from Nicki Minaj, Post Malone, and The Kid LAROI. At the beginning of the year all the way back in January, he dropped I Rest My Case. Youngboy has had an extremely prolific 2023 already dropping three entire projects. The post sparked rumors of a collab between Youngboy, Carti, and some of the various artists on the label’s roster like Ken Carson and Destroy Lonely. Opium is the label that Playboi Carti operates under Interscope. The “Magnolia” rapper posted a picture of Youngboy sporting an Opium chain. Last week, he made an appearance on another reclusive star’s Instagram story, Playboi Carti. ![]() A post shared by PAIN REAL.□ posts weren’t the only appearances NBA Youngboy made on Instagram recently. ![]()
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